Event Planning

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If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...

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Our Work: Yarn Culture Wander / Wool Retreat

Every effective marketing campaign begins by asking three questions:

  1. What am I trying to say or promote?
  2. Who will be the most interested in learning about this?
  3. How can I get my message in front of them?

Our client Yarn Culture, a high-end yarn store in Fairport, N.Y., that...

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Our Work: Whitefish Credit Union Flathead County Fairgrounds Sponsorship

Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such as retail locations, websites, social media platforms, newsletters, and exhibits.

When our client Whitefish...

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Event Planning Isn’t Just for Birthdays

On the surface, it might seem like throwing a product or business launch event is no different than hosting your niece’s birthday party. But continue with that line of thinking and you’ll serve yourself short by not taking this business-critical event as seriously as you should.

The writers...