Market Research

knowledge Case Study

Whitefish Credit Union

Whitefish Credit Union began modestly in 1934, with five railroad employees contributing $5 each. Now, they are Montana’s largest Credit Union, with over $1 billion in assets. In 2011, they turned to Grid for guidance in elevating their marketing to match their level of growth.

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Land Shark

Corporate Air Parts, the company behind the Land Shark, approached Grid with their newest product - a stealth and survival bag that was more versatile and compact than current products on the market. They needed help bringing this potentially life saving product to market in a way that was...

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Great Northern Heating & Air

The owners of Great Northern Heating & Air were moving across the US and wanted to re-establish themselves under a new name. They recognized the importance in presenting themselves professionally right from the start, and turned to us for help in doing so.

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Paws & Purrs Rescue

Grid is extremely appreciative of the work that non-profits do for our communities. Some of our most rewarding experiences have come from working with these groups. Paws & Purrs Rescue came to us looking for an attractive brand and website that would help improve their rate of adoptions. Every...

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If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...

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The Importance of Market Research

To be successful in business you have to have an understanding of your own products or services, your customers, your competitors, and your industry. Market research is the process by which you gather, analyze, and interpret information, such as economic shifts, current market trends, and the...

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How to Build a Marketing Plan

A marketing plan is an essential road map for your business, and is as critical to your success as hiring talented and motivated team members. Your products and services will not sell themselves. And all too often we hear of businesses forgoing marketing altogether simply because they are “doing...

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The Value of Sponsorship

Sponsorships can be a difficult area of marketing to branch into, especially if it’s your first foray. What sort of sales will you get out of a hanging banner at a school baseball game? What’s the real benefit of adding your logo to the back of a t-shirt? Or, most often, why should you choose...

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The Pen is Mightier than the Sword

Entreprenuer recently put up a great article called “The 10 Commandments of Great Copywriting”. Although the author positioned this list towards copywriting for email marketing, we think it’s applicable for your any marketing copy. The list is reprinted below, with our own notes added in.

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