Media Planning

knowledge Case Study

Whitefish Credit Union

Whitefish Credit Union began modestly in 1934, with five railroad employees contributing $5 each. Now, they are Montana’s largest Credit Union, with over $1 billion in assets. In 2011, they turned to Grid for guidance in elevating their marketing to match their level of growth.

knowledge Knowledge

Leave Media Planning to the Professionals

Media planning is the process of determining which media to use and what type of advertisement spots to buy to either support your company’s overall marketing strategy or a specific marketing campaign. The process involves devising a strategy, negotiating and purchasing, while taking into...

knowledge Knowledge

Our Work: Finger Lakes Opera Print Advertisements

Just because advertising is trending into the digital realm doesn’t mean all other forms of advertising are dead. Earlier this year, we were tasked with finalizing the marketing strategy for Finger Lakes Opera’s 2018 production of Johann Strauss Jr’s Die Fledermaus, the chosen opera for this...

knowledge Knowledge

Our Work: Fort Knox Credit Union Balance Transfer Preroll Videos

Fort Knox Federal Credit Union was launching a new credit cards balance transfer campaign, and turned to Grid to help build momentum and promote the campaign. In addition to in-branch marketing efforts and a robust digital display and re-targeting campaign, we strategized a preroll video...

knowledge Knowledge

Our Work: Pointe Progress Patreon Campaign

At Grid, think it’s important that all of our team members pursue hobbies and interests outside of work, to keep their lives balanced and fulfilled. Our President, Cassandra Moffitt, stumbled onto a new passion for ballet a few years ago, and we recently helped her launch a new Patreon campaign...

knowledge Knowledge

Beyond the Banner: Digital Audio and Video Advertising

You may have heard the term “banner blindness,” which is the idea that consumers have been conditioned over time to scroll past or otherwise ignore digital advertisements on websites, because the ads aren’t at all relevant to their interests. If your campaign is unfocused or otherwise...

knowledge Knowledge

Our Work: Whitefish Credit Union’s “Take a Break” Summer Vehicle Loan Campaign

For most consumers, car payments are a major part of their monthly expenditures. In 2015, over $1 trillion in vehicle loans were made, with the average monthly payment hovering just under $400/mo. Falling unemployment and strong job growth, combined with low interest rates and gasoline prices, are...

knowledge Knowledge

Christmas In July, Preparing Your Holiday Marketing

It’s six months into the year and your marketing agency just gently reminded you that it’s time to start preparing for the upcoming holiday season. Your shoulders tense up, and your stomach drops – didn’t we just FINISH the last holiday season? We still have months before the next round of...

knowledge Knowledge

If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...

knowledge Knowledge

How to Build a Marketing Plan

A marketing plan is an essential road map for your business, and is as critical to your success as hiring talented and motivated team members. Your products and services will not sell themselves. And all too often we hear of businesses forgoing marketing altogether simply because they are “doing...

knowledge Knowledge

Our Work: Whitefish Credit Union Flathead County Fairgrounds Sponsorship

Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such as retail locations, websites, social media platforms, newsletters, and exhibits.

When our client Whitefish...

knowledge Knowledge

2014 Internet Advertising Revenue Report

The IAB’s Internet Advertising Revenue Report for 2014 was published yesterday, and if you don’t plan to read the whole thing (really, we don’t expect you to) we’ve wrapped up a few of the key highlights that should mean something to your business:

Digital video remains the fastest...