Media Planning

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Whitefish Credit Union

Whitefish Credit Union began modestly in 1934, with five railroad employees contributing $5 each. Now, they are Montana’s largest Credit Union, with over $1 billion in assets. In 2011, they turned to Grid for guidance in elevating their marketing to match their level of growth.

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Our Work: Whitefish Credit Union’s “Take a Break” Summer Vehicle Loan Campaign

For most consumers, car payments are a major part of their monthly expenditures. In 2015, over $1 trillion in vehicle loans were made, with the average monthly payment hovering just under $400/mo. Falling unemployment and strong job growth, combined with low interest rates and gasoline prices, are...

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Christmas In July, Preparing Your Holiday Marketing

It’s six months into the year and your marketing agency just gently reminded you that it’s time to start preparing for the upcoming holiday season. Your shoulders tense up, and your stomach drops – didn’t we just FINISH the last holiday season? We still have months before the next round of...

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Leave Media Planning to the Professionals

Media planning is the process of determining which media to use and what type of advertisement spots to buy to either support your company’s overall marketing strategy or a specific marketing campaign. The process involves devising a strategy, negotiating and purchasing, while taking into...

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If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...

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How to Build a Marketing Plan

A marketing plan is an essential road map for your business, and is as critical to your success as hiring talented and motivated team members. Your products and services will not sell themselves. And all too often we hear of businesses forgoing marketing altogether simply because they are “doing...

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Our Work: Whitefish Credit Union Flathead County Fairgrounds Sponsorship

Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such as retail locations, websites, social media platforms, newsletters, and exhibits.

When our client Whitefish...

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2014 Internet Advertising Revenue Report

The IAB’s Internet Advertising Revenue Report for 2014 was published yesterday, and if you don’t plan to read the whole thing (really, we don’t expect you to) we’ve wrapped up a few of the key highlights that should mean something to your business:

Digital video remains the fastest...