Radio Advertising

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Whitefish Credit Union

Whitefish Credit Union began modestly in 1934, with five railroad employees contributing $5 each. Now, they are Montana’s largest Credit Union, with over $1 billion in assets. In 2011, they turned to Grid for guidance in elevating their marketing to match their level of growth.

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Beyond the Banner: Digital Audio and Video Advertising

You may have heard the term “banner blindness,” which is the idea that consumers have been conditioned over time to scroll past or otherwise ignore digital advertisements on websites, because the ads aren’t at all relevant to their interests. If your campaign is unfocused or otherwise...

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Our Work: Whitefish Credit Union’s “Take a Break” Summer Vehicle Loan Campaign

For most consumers, car payments are a major part of their monthly expenditures. In 2015, over $1 trillion in vehicle loans were made, with the average monthly payment hovering just under $400/mo. Falling unemployment and strong job growth, combined with low interest rates and gasoline prices, are...

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Leave Media Planning to the Professionals

Media planning is the process of determining which media to use and what type of advertisement spots to buy to either support your company’s overall marketing strategy or a specific marketing campaign. The process involves devising a strategy, negotiating and purchasing, while taking into...

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For Radio Advertising, it’s About Being on the Same Wavelength

Just shy of a hundred years ago, a New York radio station aired the first paid radio advertisement for a local apartment complex, and with that commercial radio was born. At first, radio advertising was limited to commercial businesses sponsoring individual programs, with the classic “this...

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If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...