Event Planning Isn’t Just for Birthdays

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On the surface, it might seem like throwing a product or business launch event is no different than hosting your niece’s birthday party. But continue with that line of thinking and you’ll serve yourself short by not taking this business-critical event as seriously as you should.

The writers of Inc. Magazine have published a great article on How to Plan a Product-Launch Event that outlines a few of the questions you should be thinking about when planning your product launch event. We think these questions are also relevant to just about any marketing effort you put together, whether that’s an event, piece of printed collateral or advertisement. I’ve reprinted the list below, and added my own notes.