Insights from our team.
There’s a lot of truth in the old adage that a picture is worth a thousand words, and when it comes to your product photography, it’s worth even more. Product photography gives your potential customers a lot of information about your product – the materials, the packaging, the build quality, and even what sort of lifestyle the product fits well into – but it also communicates the value...
If you’ve ever entertained guests in your home, you know that successfully pulling off even a small-scale event takes a little bit more planning than just sending invitations and...
From awnings and hanging signs, to directories and sandwich boards, signage at your office is a crucial form of visual communication with your visitors. Building or environmental signage...
You may be wondering why, exactly, you are bothering to read an article about stickers and their role in marketing. How much more could there be to know besides that you order up a bunch...
As an entrepreneur, nothing excites quite like the word ‘sales.’ And getting your product into a retail store is a great way to start getting them. But how do you approach retailers...
Press kits are the means by which you let members of the media, retailers, and others fully experience your product or service, and get to know your brand....
You’ve created a product, perfected your packaging, and now you’re ready to introduce it to the world! But… how do you do that? Launching a new product is an important moment for...
If you sell a product, chances are you’ve also had to consider how you package it for your customers. Does it come in a bottle, jar, box, or bag? Is it vacuum-sealed, taped, held...
A picture is worth a thousand words. What words it “says” can have a big impact on your product or brand.
Camera technology has gotten to an astoundingly good point in the past...
eCommerce is a catchy term for any commercial transaction that is conducted electronically on the internet, be it from a mobile device, tablet or desktop. Most...
There’s a phrase we tell every single one of our clients, when it comes time for us to build or redo their website. “We can build you a website that launches an actual rocket into...
The formal practice of public relations can be dated back to the early 20th Century. Since then, “public relations” has been defined in a lot of different ways as its role has...
So many discussions about websites and a brand’s internet presence today center around applications and eCommerce. While more and more companies are moving toward this kind of online...
When it comes to online advertising, one of the most valuable benefits is the ability to collect and analyze data about the campaign. Data is neither positive nor negative in and of...
Pay-Per-Click advertising, or PPC advertising, is the overarching term given to any digital advertising strategy where the advertiser pays based on the number of clicks an ad receives,...
While still in the early years of the internet, it became clear that there would need to be a way to organize and find the information that was becoming available on numerous websites....
During certain times of the year, whether that’s the holiday season or a particularly busy season for your specific industry, it can be harder than normal to catch the ear of potential...
It’s six months into the year and your marketing agency just gently reminded you that it’s time to start preparing for the upcoming holiday season. Your shoulders tense up, and your...
There’s no better feedback available than what you can learn from your current or previous customers: from how they heard about you and their purchasing experience, to the likelihood...
Media planning is the process of determining which media to use and what type of advertisement spots to buy to either support your company’s overall marketing strategy or a specific...
Everyday Hands is a Rochester-based company that gives individuals and business an extra set of “helping hands” in a variety of situations. Whether you have an aging parent who needs...
Just because advertising is trending into the digital realm doesn’t mean all other forms of advertising are dead. Earlier this year, we were tasked with finalizing the marketing...
Fort Knox Federal Credit Union was launching a new credit cards balance transfer campaign, and turned to Grid to help build momentum and promote the campaign. In addition to in-branch...
At Grid, think it’s important that all of our team members pursue hobbies and interests outside of work, to keep their lives balanced and fulfilled. Our President, Cassandra Moffitt,...
In 1983, Neil Looy founded Corporate Air Parts and Services, a humble maintenance and repair station for JetStair aircraft. Over the past 30 years, the business has evolved into a...
Finger Lakes Opera has been delighting patrons with their productions of grand operatic masterpieces since 2013, complete with spectacular sets, dazzling costumes, inventive staging, and...
It’s a familiar routine for everyone with an email address. You load up your inbox for the first time of the day and find two or three email campaigns sent by companies you’ve...
GMR Associates, a Rochester-based expert in the development and administration of benefit plans for the construction industry, regularly collects large numbers of warm leads through a...
Not every business venture is planned as far in advance as your marketing agency would prefer you plan. Such was the case for FourBridges Financial Group, who came to us looking for...
You may have heard the term “banner blindness,” which is the idea that consumers have been conditioned over time to scroll past or otherwise ignore digital advertisements on...
Vehicle graphics have presented us with some of our favorite in-office moments. We congregate in groups, we talk to ourselves, we act out scenarios, and we measure each other. All in a...
Our marketing tasks aren’t always performed from behind a desk or in front of a computer. Sometimes, in fact, the only way to get the results you need is by going out there and getting...
The Land Shark Instant Survival Shelter and Stealth Bag is a safety and survival product designed to protect the user from extreme heat, cold, and exposure to the elements. The product...
It was in 2013 when the scales first started tipped – spending on internet advertising surpassed spending on newspaper advertising (the second largest ad medium) for the first time (...
If your business isn’t using social media, what are you waiting for?
These days social media is simply everywhere. And we’re not just talking about online. Anyone who has recently...
For most consumers, car payments are a major part of their monthly expenditures. In 2015, over $1 trillion in vehicle loans were made, with the average monthly payment hovering just...
At Grid, many of our clients are business to consumer – selling products either online or through brick and mortar retail stores. One of these clients, who sells outdoor adventure...
Just shy of a hundred years ago, a New York radio station aired the first paid radio advertisement for a local apartment complex, and with that commercial radio was born. At first, radio...
Mention the word “marketing” and so many people are transported to the world of Mad Men, when print advertising ruled the world. Newspapers and magazines flourished throughout the...
Outdoor advertising, also known as out-of-home advertising, is any form of advertising that primarily reaches the audience while they are outside of the home, and often relies on the...
Glacier Park International Airport (GPIA) offers convenient access to destinations throughout Northwest Montana, including the “crown jewel of the continent,” Glacier...
Whitefish Credit Union, the largest credit union in Montana, takes pride in the amount of financial education they provide to their members, especially to younger audiences who may be...
There’s a buzz of excitement, an almost electric atmosphere, when you’re on a video shoot. It can feel magical when you get a great take, for the people in front of as well as behind...
Presentation; just the word can strike fear into the heart of even the most experienced professional. While there are many reasons to dislike giving presentations, such as anxiety over...
Take a look around your office. Chances are you’ve got at least one promotional product hanging around – a pen, mug, mousepad or hat imprinted with another company’s logo. You may...
Trade shows (also called trade fairs, exhibitions or just expos) are organized events where companies within a specific industry show off their products and services, and meet with...
Business collateral is an, admittedly, fairly vague term used to reference a wide variety of printed or digital pieces of marketing material, and is often referred to by similar names...
“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the...
It began with a phone call received at noon on a Wednesday afternoon. Corporate Air Parts, our client who specializes in corporate aviation equipment and safety training, was in a bind...
In order to truly understand what website hosting is and how it works, it’s important to first understand more about what a website is. A website is a set of interlinked files, each...
If you’ve ever gone through the process of launching a new website, or even taking over the management of an already established one, you’ve probably been faced with conversations or...
With their new location almost finished and ready for operation, Three Heads Brewing, a craft beer brewer in Rochester, N.Y., wanted a fresh new logo to go along with their change in...
To be successful in business you have to have an understanding of your own products or services, your customers, your competitors, and your industry. Market research is the process by...
A logo (which is an abbreviation of “logotype”, meaning “word imprint” in Greek) is a graphic emblem used by organizations to promote public recognition. What we understand today...
Every effective marketing campaign begins by asking three questions:
Google Analytics is far and away the number one analytics tool in use on the web today. In 2014, it was reported that 67% of Fortune 500 companies use Google Analytics, with somewhere in...
A marketing plan is an essential road map for your business, and is as critical to your success as hiring talented and motivated team members. Your products and services will not sell...
Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such...
Understanding the fundamentals of copywriting can put you on a path to marketing success. Although copywriting is only one tool in the marketing tool box, it’s as influential and...
Sponsorships can be a difficult area of marketing to branch into, especially if it’s your first foray. What sort of sales will you get out of a hanging banner at a school baseball...
A (Very) Brief History of Unmanned Flight
Drones have been in use since the early 2000s. The first wide-spread application? You probably guessed it – the United States military. The...
The IAB’s Internet Advertising Revenue Report for 2014 was published yesterday, and if you don’t plan to read the whole thing (really, we don’t expect you to) we’ve wrapped up a...
Direct mail is a term used by marketing agencies to refer to any sort of marketing collateral that is mailed to someone’s home or business. This can (and does) include things such as...
Social media marketing is here to stay, and if your business hasn’t hopped on that bandwagon it’s definitely time you start thinking about it. Gary Galvin of Salesforce published...
We’re all heard them - radio ads that offer “free business cards” from large, national print companies. But just like everything else that’s advertised as “free”, there are...
To the most drivers, it might look like a standard billboard advertisement, displaying ads for things such as the Porsche 911. But as soon as a Porsche approaches, the messaging changes...
Michael Williams of Synchologic spoke with Whitney Archibald of Exhibitor Online Magazine, and gave her an amazing rundown of how his company almost never pays full price to exhibit at...
Google Analytics is a free service which enables website owners to track invaluable data about its users in order to provide a better platform on which to...
Google AdWords is a system that allows businesses to pay Google to show their advertisements to people who use Google to search for certain keywords. What advertisement Google decides to...
Every web developer understands the feeling of testing a website in IE for the first time. It’s a much-discussed topic of frustration for both designers and developers. Many major...
Entreprenuer recently put up a great article called “The 10 Commandments of Great Copywriting”. Although the author positioned this list towards copywriting for email marketing, we...
We’ve heard the question from clients many times over the years - do billboard advertisements really work? When I challenge them to notice their own behaviors while driving, I often...
Marketing in a Down Economy
The strength of our economy is questionable at best these days. The unemployment rate is hovering around 10 percent, the Dow seems to go everywhere but up,...