Knowledge
A Sign of our Times: Building and Environmental Signage
From awnings and hanging signs, to directories and sandwich boards, signage at your office is a crucial form of visual communication with your visitors. Building or environmental signage can be used for a variety of reasons including identification (the name of your business on the door, building...
Knowledge
Our Work: Whitefish Credit Union’s “Take a Break” Summer Vehicle Loan Campaign
For most consumers, car payments are a major part of their monthly expenditures. In 2015, over $1 trillion in vehicle loans were made, with the average monthly payment hovering just under $400/mo. Falling unemployment and strong job growth, combined with low interest rates and gasoline prices, are...
Knowledge
Trade Shows: What You Put In Is What You’ll Get Out
Trade shows (also called trade fairs, exhibitions or just expos) are organized events where companies within a specific industry show off their products and services, and meet with current or potential customers. Although attending a trade show can be beneficial for finding new vendors or building...
Knowledge
The Value of Sponsorship
Sponsorships can be a difficult area of marketing to branch into, especially if it’s your first foray. What sort of sales will you get out of a hanging banner at a school baseball game? What’s the real benefit of adding your logo to the back of a t-shirt? Or, most often, why should you choose...
Knowledge
How to Minimize Your Trade Show Costs
Michael Williams of Synchologic spoke with Whitney Archibald of Exhibitor Online Magazine, and gave her an amazing rundown of how his company almost never pays full price to exhibit at trade shows. The article, “Secrets of a Trade Show Tightwad” is a little old (published in September 2003),...