Whitefish Credit Union

Whitefish Credit Union began modestly in 1934, with five railroad employees contributing $5 each. Now, they are Montana’s largest Credit Union, with over $1 billion in assets. In 2011, they turned to Grid for guidance in elevating their marketing to match their level of growth.

Yarn Culture

Yarn Culture was introduced to us by a local graphic designer who was designing their website. The development needs of the website had surpassed the skill set of the designer, so we were asked to step in to oversee and execute the development and launch of this critical piece of Yarn Culture’s...

Christmas In July, Preparing Your Holiday Marketing

It’s six months into the year and your marketing agency just gently reminded you that it’s time to start preparing for the upcoming holiday season. Your shoulders tense up, and your stomach drops – didn’t we just FINISH the last holiday season? We still have months before the next round of...

Our Work: Finger Lakes Opera Print Advertisements

Just because advertising is trending into the digital realm doesn’t mean all other forms of advertising are dead. Earlier this year, we were tasked with finalizing the marketing strategy for Finger Lakes Opera’s 2018 production of Johann Strauss Jr’s Die Fledermaus, the chosen opera for this...

Our Work: Finger Lakes Opera Marketing Plan

Finger Lakes Opera has been delighting patrons with their productions of grand operatic masterpieces since 2013, complete with spectacular sets, dazzling costumes, inventive staging, and a professional orchestra. Over the past five years, they’ve outgrown their humble beginnings as a...

If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...

How to Build a Marketing Plan

A marketing plan is an essential road map for your business, and is as critical to your success as hiring talented and motivated team members. Your products and services will not sell themselves. And all too often we hear of businesses forgoing marketing altogether simply because they are “doing...

2014 Internet Advertising Revenue Report

The IAB’s Internet Advertising Revenue Report for 2014 was published yesterday, and if you don’t plan to read the whole thing (really, we don’t expect you to) we’ve wrapped up a few of the key highlights that should mean something to your business:

Digital video remains the fastest...

The Cost of a Cheap Business Card

We’re all heard them - radio ads that offer “free business cards” from large, national print companies. But just like everything else that’s advertised as “free”, there are some hidden costs you should be aware of.

The Upsell

Many business use the term “free” as a way to get...

How to Minimize Your Trade Show Costs

Michael Williams of Synchologic spoke with Whitney Archibald of Exhibitor Online Magazine, and gave her an amazing rundown of how his company almost never pays full price to exhibit at trade shows. The article, “Secrets of a Trade Show Tightwad” is a little old (published in September 2003),...

The Turtle or the Cornflake

Marketing in a Down Economy

The strength of our economy is questionable at best these days. The unemployment rate is hovering around 10 percent, the Dow seems to go everywhere but up, and let’s not even discuss the international markets right now.

Indeed, it’s a scary time for many...