Public Relations

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Land Shark

Corporate Air Parts, the company behind the Land Shark, approached Grid with their newest product - a stealth and survival bag that was more versatile and compact than current products on the market. They needed help bringing this potentially life saving product to market in a way that was...

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There’s No Such Thing as Bad Publicity

The formal practice of public relations can be dated back to the early 20th Century. Since then, “public relations” has been defined in a lot of different ways as its role has shifted in parallel with the demands and expectations of consumers. In 2012, the Public Relations Society of America...

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If You Build It, Will They Come? How to Plan a Business Launch

“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...

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Our Work: Whitefish Credit Union Flathead County Fairgrounds Sponsorship

Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such as retail locations, websites, social media platforms, newsletters, and exhibits.

When our client Whitefish...

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The Value of Sponsorship

Sponsorships can be a difficult area of marketing to branch into, especially if it’s your first foray. What sort of sales will you get out of a hanging banner at a school baseball game? What’s the real benefit of adding your logo to the back of a t-shirt? Or, most often, why should you choose...