Case Study
The Landing at Angel Point
RiverBend Realty, a Montana-based real estate agency, came to Grid for help with marketing the last piece of lakefront property available on Flathead Lake in Northwest Montana. The marketing needed to speak to the quality and beauty of the property itself, while also persuading a high-end,...
Knowledge
Leave Media Planning to the Professionals
Media planning is the process of determining which media to use and what type of advertisement spots to buy to either support your company’s overall marketing strategy or a specific marketing campaign. The process involves devising a strategy, negotiating and purchasing, while taking into...
Knowledge
Our Work: Finger Lakes Opera Print Advertisements
Just because advertising is trending into the digital realm doesn’t mean all other forms of advertising are dead. Earlier this year, we were tasked with finalizing the marketing strategy for Finger Lakes Opera’s 2018 production of Johann Strauss Jr’s Die Fledermaus, the chosen opera for this...
Knowledge
Our Work: Whitefish Credit Union’s “Take a Break” Summer Vehicle Loan Campaign
For most consumers, car payments are a major part of their monthly expenditures. In 2015, over $1 trillion in vehicle loans were made, with the average monthly payment hovering just under $400/mo. Falling unemployment and strong job growth, combined with low interest rates and gasoline prices, are...
Knowledge
Print Advertising’s Not Quite Dead Yet
Mention the word “marketing” and so many people are transported to the world of Mad Men, when print advertising ruled the world. Newspapers and magazines flourished throughout the 1900’s as they brought both fictional and non-fiction content to the masses. These publications became staples of...
Knowledge
If You Build It, Will They Come? How to Plan a Business Launch
“If you build it, they will come” makes for a great movie catch phrase, but it’s horrible business advice. Something more close to the truth would be, “If a tree falls in the forest and there’s no one to hear it, does it make a sound?” No matter how innovative, game changing, well...