Land Shark

Corporate Air Parts, the company behind the Land Shark, approached Grid with their newest product - a stealth and survival bag that was more versatile and compact than current products on the market. They needed help bringing this potentially life saving product to market in a way that was...

Yarn Culture

Yarn Culture was introduced to us by a local graphic designer who was designing their website. The development needs of the website had surpassed the skill set of the designer, so we were asked to step in to oversee and execute the development and launch of this critical piece of Yarn Culture’s...

The Landing at Angel Point

RiverBend Realty, a Montana-based real estate agency, came to Grid for help with marketing the last piece of lakefront property available on Flathead Lake in Northwest Montana. The marketing needed to speak to the quality and beauty of the property itself, while also persuading a high-end,...

The Basics of Pay-Per-Click Advertising

Pay-Per-Click advertising, or PPC advertising, is the overarching term given to any digital advertising strategy where the advertiser pays based on the number of clicks an ad receives, not the number of times the ad is shown. While the concept of PPC advertising popped up in the mid 1990s (with...

Say Hello to SEO

While still in the early years of the internet, it became clear that there would need to be a way to organize and find the information that was becoming available on numerous websites. Throughout the 1990s the technology for reading and indexing websites evolved, both as a result of improved...

An Analysis of Google Analytics

Google Analytics is far and away the number one analytics tool in use on the web today. In 2014, it was reported that 67% of Fortune 500 companies use Google Analytics, with somewhere in the range of 29.5 million total websites using the data platform. So just what is Google Analytics, why has it...

Google Analytics: Your Hardest Working Employee

What is Google Analytics?

Google Analytics is a free service which enables website owners to track invaluable data about its users in order to provide a better platform on which to market their products. This service is available to the entire the internet community, and it was launched in late...

How Does Google AdWords Work?

Google AdWords is a system that allows businesses to pay Google to show their advertisements to people who use Google to search for certain keywords. What advertisement Google decides to show can be complicated to explain, but I found this great infographic that gives an overview of how these...