Made in Nature, Sunsweet’s sister company, had out grown the capabilities of their previous marketing agency. They came to Grid looking to add a new product to an existing product line, and for assistance in meeting packaging requirements both domestically and internationally.
RiverBend Realty, a Montana-based real estate agency, came to Grid for help with marketing the last piece of lakefront property available on Flathead Lake in Northwest Montana. The marketing needed to speak to the quality and beauty of the property itself, while also persuading a high-end,...
The owners of Great Northern Heating & Air were moving across the US and wanted to re-establish themselves under a new name. They recognized the importance in presenting themselves professionally right from the start, and turned to us for help in doing so.
Helen Brooks, a licensed professional counselor and personal historian, approached Grid with a unique business idea - to preserve the life stories and memories of her clients using digital video and Brooks’ own well-honed interviewing skills. She had the necessary equipment and experience to...
Grid is extremely appreciative of the work that non-profits do for our communities. Some of our most rewarding experiences have come from working with these groups. Paws & Purrs Rescue came to us looking for an attractive brand and website that would help improve their rate of adoptions. Every...
From awnings and hanging signs, to directories and sandwich boards, signage at your office is a crucial form of visual communication with your visitors. Building or environmental signage can be used for a variety of reasons including identification (the name of your business on the door, building...
If you sell a product, chances are you’ve also had to consider how you package it for your customers. Does it come in a bottle, jar, box, or bag? Is it vacuum-sealed, taped, held closed with glue? Does it come packaged with instructions, warranty information, or return labels? Are you required to...
At Grid, think it’s important that all of our team members pursue hobbies and interests outside of work, to keep their lives balanced and fulfilled. Our President, Cassandra Moffitt, stumbled onto a new passion for ballet a few years ago, and we recently helped her launch a new Patreon campaign...
In 1983, Neil Looy founded Corporate Air Parts and Services, a humble maintenance and repair station for JetStair aircraft. Over the past 30 years, the business has evolved into a multi-faceted, one-stop shop which services Gulfstream and newer business aircraft, trains flight crews, and provides...
Not every business venture is planned as far in advance as your marketing agency would prefer you plan. Such was the case for FourBridges Financial Group, who came to us looking for advice and direction on a new brand, as they hit the ground running in the Rochester market. They needed all of your...
Take a look around your office. Chances are you’ve got at least one promotional product hanging around – a pen, mug, mousepad or hat imprinted with another company’s logo. You may have gotten it at a networking event, trade show, in the mail or when a representative from the company stopped...
It began with a phone call received at noon on a Wednesday afternoon. Corporate Air Parts, our client who specializes in corporate aviation equipment and safety training, was in a bind and needed our help. That upcoming Saturday, two members of the Corporate Air Parts team were scheduled to travel...
With their new location almost finished and ready for operation, Three Heads Brewing, a craft beer brewer in Rochester, N.Y., wanted a fresh new logo to go along with their change in location. Over the years their old logo had been adapted into several different versions, some shortened, others...
A logo (which is an abbreviation of “logotype”, meaning “word imprint” in Greek) is a graphic emblem used by organizations to promote public recognition. What we understand today as a logo is the culmination of numerous branding and identification processes that can be dated back to 3500...
Sponsorships are a fantastic way for businesses to increase their reach and credibility, while reinforcing brand perceptions and driving more traffic to their various touchpoints, such as retail locations, websites, social media platforms, newsletters, and exhibits.
When our client Whitefish...
To the most drivers, it might look like a standard billboard advertisement, displaying ads for things such as the Porsche 911. But as soon as a Porsche approaches, the messaging changes to something a bit more “ego stroking” (to quote the article). Cameras, placed several hundred yards before...